Awaretrepreneur Tribe

First 300 Founding Offer

$66 AUD/month for life

MasterHeart Meets Mastermind · A New Kind of Business Community

Leading a business shouldn’t cost you yourself.

Whether you’re navigating the pressure of leadership, building a purpose-led business, reinventing your path or seeking greater alignment between who you are and what you’re creating, Awaretrepreneur Tribe gives you a trusted community to share the journey.

Real connection. Honest conversations. Practical business support. A place where ambition and awareness work together and success doesn’t come at the cost of your wellbeing, values or relationships.

JOIN THE PRE-PUBLIC VIP LIST

Join the VIP list to lock in lifelong Founding Member prices on all offerings · first 300 only

·100+ members·4 continents·Private since 2021 — Opening to the Public Oct 2026
Why business owners join

Secure your place in the Tribe

Come home into the community you’ve been quietly looking for.

Fill out the simple quiz form below to apply to join our VIP list. Over the next few months we’ll send you updates, and when the private community opens to the public you’ll receive a personal link to join the level of support that suits you at the discounted VIP rate.

Step 1 of 333%

Where are you on the journey?

What VIP Awaretrepreneurs Receive

A locked-in lifetime discount on whichever level you choose. You can always go up or down levels inside the community.

  • Level 1 — Basic Tribe Membership: Meet the Community

    $66/month VIP for the First 300 VIP Founders.

    $99 public

  • Level 2 — Premium Tribe Membership: Build the Foundations

    $166/month VIP for life. Includes the Network + 9-month course + an extra fortnightly Foundations Course Q&A.

    $299 standard

  • Level 3 — M7 Membership: Go Deeper in a Mentor7 Clan

    $777/month VIP for life. Includes the Network + Foundations + your dedicated Mentor7 Clan.

    $999 standard

  • Priority invitation — Byron Bay Public Launch

    First seats at the in-person gathering, Oct 22, 2026.

    $99 ticket

  • The culture itself

    A second family of people who genuinely care whether you’re okay.

    Priceless

Your VIP rate is locked in for life, whichever level you choose

Lifetime discount

First 300 Founding Humans lock in the core Network at $66 AUD/month. Upgrade anytime.

What brings people here

If any of this lands, keep reading.

You are not the only one thinking this.

These are the thoughts founders, leaders, and people creating their next chapter rarely say out loud. Read slowly. Notice which one sounds like yours.

  • It’s Sunday night and the quiet dread is back.
  • I’m working harder every month just to stay in the same place.
  • Every decision comes back to me. Lately, even the small ones feel heavy.
  • I’m the one everyone leans on. I have no one to lean on.
  • I’m scaling the business and shrinking as a human.
  • The people I love keep getting whatever is left of me.
  • I’ve hit goals I once dreamed about. I thought I’d feel more than this.
  • I know I’ve outgrown this chapter. I just don’t know what comes next.
  • I’m not starting from nothing. Why does this still feel like starting over?
  • I’m ambitious. I just don’t want ambition to turn me into someone I don’t like.
  • I don’t want a conventional career. I also don’t want to drift.
  • I don’t want to spend ten years becoming successful at something I don’t believe in.

These thoughts aren’t weakness. They’re worth listening to.

What comes next

You don’t have to carry this alone any more.

Apply to join the VIP list. Lock in the Founding Member rate and be the first to step inside.

Join the VIP Pre-Public Launch List

No payment today · Limited Founding Member access · Lock in $66/month before public launch

Why nothing has quite worked

You don’t need another network. You need a place that holds all of you.

Most business owners we meet have tried them all. Something is always missing—because the parts have always been sold separately.

  • Traditional networking

    Rooms full of pitches and business cards. You leave with contacts, not connection.

  • Online courses

    Great content, consumed alone at 11pm. Nothing to hold you when the doubt hits.

  • Business coaching

    Solves the strategy. Rarely holds the human carrying it.

  • Therapy

    Holds the human. Wasn’t built to help you scale a company.

The category we had to build

MasterHeart meets Mastermind. The emotional depth of a second family, the sharpness of an elite advisory board, and a network that actually opens doors—held inside one culture where people genuinely care whether you’re okay, not just if they can get something from you.

The reason this Tribe exists

Our Mission — To Love, Learn, Serve and Uplift Each Other

A global community where ambitious business owners grow personally and professionally—without ever having to build a business alone.

Our mission is to create a global community where “Ambition Meets Awareness” so business owners grow personally as humans and as leaders—because the strongest businesses are built by healthy, self-aware people who feel supported, challenged, accountable and connected.

We see a future with thousands of trusted communities around the world. Places where you never have to build a business alone. Where you can bring the real stuff—the doubt, the decision, the hard day, the quiet win—and be met as a whole person, not just a business owner.

Real support

No performative networking. People who actually check in when it gets hard.

Business growth

Practical mentoring, referrals and accountability across every pillar of your business.

Personal health

A space to bring the doubt, stress and big decisions without wearing a mask.

Lasting community

Build genuine relationships that outlast a single event or mastermind cycle.

Real members. Real support.

Hear what belonging to the Tribe feels like.

John C

Awaretrepreneur member

Real Words · Verified Members

Unlike any business networking or mentoring they'd experienced before.

From lifelong operators to first-time founders — here's what members say about the community, the Mentor7 Clan, and the Becoming an Awaretrepreneur Foundations Course.

"This is unlike any other business network I have experienced. The generosity is the norm, not the exception."

Kerry Howard

Psychologist & Author · Sydney, AU

"The Mentor7 Clan literally saved my life and my business. I wasn't just given strategy — I was held as a human."

David Sanders

Leadership Coach · London, UK

"The regular networking meetings let me unpack the incredible learning from the Awaretrepreneur Foundations course and put it to direct practical use."

James Whitmore

Serial Founder · Auckland, NZ

"The platform lets me search business leaders in my local town by industry, interest and values. The culture here is incredible — people literally care about each other in ways I have never experienced in 40 years of business."

Marcus Bell

Founder, SaaS Studio · Austin, USA

"For the first time in my career I have a room of peers who understand what it actually costs to lead. I stopped feeling alone in month one."

Priya Raman

Brand Strategist · Melbourne, AU

"I've been in five paid masterminds. None came close to the depth here. The conversations don't stay surface — ever."

Daniel Kim

Product Advisor · Vancouver, CA

"I was quietly burning out and no one in my life could see it. My Mentor7 Clan did. They gave me language for what I was carrying."

Sarah O'Connor

Independent CFO · Manchester, UK

"My accountability partner became my co-founder on a new venture. That intro alone paid for years of membership."

Michael Thornton

Fractional COO · Toronto, CA

"The values-based matching is the missing piece. Every intro I've received felt handpicked — because it was."

Grace Mitchell

Founder & CEO · Wellington, NZ

"I've generated more meaningful client work from three Tribe intros than from a year on LinkedIn. Real people, real trust."

Rebecca Chen

Investor & Advisor · San Francisco, USA

"The Foundations course rewired how I think about leadership. The community made the change stick."

Sophia Bennett

Author & Coach · Brisbane, AU

"I finally have peers who ask how I'm actually doing before asking what I'm building. It changes everything."

Nathan Brooks

Tech Founder · Denver, USA

"The Mentor7 model is the most honest support structure I've ever been part of. No ego, no performance, no pitching."

Amelia Ward

Independent CMO · Bristol, UK

"I came for the network and stayed for the healing. I didn't know a business community could offer both."

Trevor Nash

Founder, Hospitality · Byron Bay, AU

"Being able to filter members by values, not just industry, is genuinely new. It's how networking should have always worked."

Hannah Reilly

Marketing Strategist · Christchurch, NZ

"The weekly gatherings are the one calendar block I never move. They keep me sane and sharp."

Ryan Halloway

Founder, Health Tech · Boston, USA

"This is unlike any other business network I have experienced. The generosity is the norm, not the exception."

Kerry Howard

Psychologist & Author · Sydney, AU

"The Mentor7 Clan literally saved my life and my business. I wasn't just given strategy — I was held as a human."

David Sanders

Leadership Coach · London, UK

"The regular networking meetings let me unpack the incredible learning from the Awaretrepreneur Foundations course and put it to direct practical use."

James Whitmore

Serial Founder · Auckland, NZ

"The platform lets me search business leaders in my local town by industry, interest and values. The culture here is incredible — people literally care about each other in ways I have never experienced in 40 years of business."

Marcus Bell

Founder, SaaS Studio · Austin, USA

"For the first time in my career I have a room of peers who understand what it actually costs to lead. I stopped feeling alone in month one."

Priya Raman

Brand Strategist · Melbourne, AU

"I've been in five paid masterminds. None came close to the depth here. The conversations don't stay surface — ever."

Daniel Kim

Product Advisor · Vancouver, CA

"I was quietly burning out and no one in my life could see it. My Mentor7 Clan did. They gave me language for what I was carrying."

Sarah O'Connor

Independent CFO · Manchester, UK

"My accountability partner became my co-founder on a new venture. That intro alone paid for years of membership."

Michael Thornton

Fractional COO · Toronto, CA

"The values-based matching is the missing piece. Every intro I've received felt handpicked — because it was."

Grace Mitchell

Founder & CEO · Wellington, NZ

"I've generated more meaningful client work from three Tribe intros than from a year on LinkedIn. Real people, real trust."

Rebecca Chen

Investor & Advisor · San Francisco, USA

"The Foundations course rewired how I think about leadership. The community made the change stick."

Sophia Bennett

Author & Coach · Brisbane, AU

"I finally have peers who ask how I'm actually doing before asking what I'm building. It changes everything."

Nathan Brooks

Tech Founder · Denver, USA

"The Mentor7 model is the most honest support structure I've ever been part of. No ego, no performance, no pitching."

Amelia Ward

Independent CMO · Bristol, UK

"I came for the network and stayed for the healing. I didn't know a business community could offer both."

Trevor Nash

Founder, Hospitality · Byron Bay, AU

"Being able to filter members by values, not just industry, is genuinely new. It's how networking should have always worked."

Hannah Reilly

Marketing Strategist · Christchurch, NZ

"The weekly gatherings are the one calendar block I never move. They keep me sane and sharp."

Ryan Halloway

Founder, Health Tech · Boston, USA

"I've walked out of every event with a business connection, a friendship, and a new perspective. Every single time."

Olivia Bennett

Consultant · Calgary, CA

"The Foundations course gave me the frameworks. The Tribe gave me the people to apply them with. Rare combination."

Adrian Voss

Founder, Fintech · Perth, AU

"I've never had a business network where people pick up the phone. Here they do — even the busy ones."

Julia Harper

Executive Coach · Edinburgh, UK

"The care is real. When my business hit a wall, three members reached out unprompted. That's not a network — that's a family."

Ethan Caldwell

Founder, Agency · Los Angeles, USA

"I underestimated the cross-border perspective. Being in rooms with founders across four continents reshaped my thinking on scale."

Elena Whitcombe

Growth Advisor · Montreal, CA

"The Mentor7 Clan is the antidote to the loneliness at the top of a business. I didn't know I needed it until I had it."

Isla Robertson

Founder, Studio · Queenstown, NZ

"Every other network I've joined felt transactional within a week. This one has stayed relational for years."

Freya Larsen

Founder, DTC Brand · Adelaide, AU

"I've picked up more high-quality referrals here than any paid platform I've tried — and they came from people who actually knew my work."

Cameron Ellis

Consultant · Chicago, USA

"The values screening at the door is what makes it work. Everyone in the room is here for the right reasons."

Ben Whitaker

Founder, Renewables · Cardiff, UK

"Being able to search by industry, town and values in a single view is a game-changer for local partnerships."

Charlotte Reid

Founder, Retail · Gold Coast, AU

"The Foundations course is worth the membership on its own. The Tribe is the compound interest on top."

Liam Patterson

Serial Founder · Ottawa, CA

"This is the first network that felt safe enough to bring the whole me to — mess, ambition and all."

Ava Sinclair

Founder, Wellness · Tauranga, NZ

"The peer mentoring model works because it's built on shared context. My Clan gets it. Instantly."

Jacob Rowe

Independent CTO · Leeds, UK

"I've built more genuine partnerships in six months here than in six years of conferences."

Mia Donovan

Founder, SaaS · Seattle, USA

"The culture is quietly extraordinary. People show up for each other with zero expectation of return."

Henry Ashcroft

Consultant · Newcastle, AU

"The support I received during a hard business quarter was the most humanising experience of my career."

Zoe Fairbanks

Founder, Media · Auckland, NZ

"I've walked out of every event with a business connection, a friendship, and a new perspective. Every single time."

Olivia Bennett

Consultant · Calgary, CA

"The Foundations course gave me the frameworks. The Tribe gave me the people to apply them with. Rare combination."

Adrian Voss

Founder, Fintech · Perth, AU

"I've never had a business network where people pick up the phone. Here they do — even the busy ones."

Julia Harper

Executive Coach · Edinburgh, UK

"The care is real. When my business hit a wall, three members reached out unprompted. That's not a network — that's a family."

Ethan Caldwell

Founder, Agency · Los Angeles, USA

"I underestimated the cross-border perspective. Being in rooms with founders across four continents reshaped my thinking on scale."

Elena Whitcombe

Growth Advisor · Montreal, CA

"The Mentor7 Clan is the antidote to the loneliness at the top of a business. I didn't know I needed it until I had it."

Isla Robertson

Founder, Studio · Queenstown, NZ

"Every other network I've joined felt transactional within a week. This one has stayed relational for years."

Freya Larsen

Founder, DTC Brand · Adelaide, AU

"I've picked up more high-quality referrals here than any paid platform I've tried — and they came from people who actually knew my work."

Cameron Ellis

Consultant · Chicago, USA

"The values screening at the door is what makes it work. Everyone in the room is here for the right reasons."

Ben Whitaker

Founder, Renewables · Cardiff, UK

"Being able to search by industry, town and values in a single view is a game-changer for local partnerships."

Charlotte Reid

Founder, Retail · Gold Coast, AU

"The Foundations course is worth the membership on its own. The Tribe is the compound interest on top."

Liam Patterson

Serial Founder · Ottawa, CA

"This is the first network that felt safe enough to bring the whole me to — mess, ambition and all."

Ava Sinclair

Founder, Wellness · Tauranga, NZ

"The peer mentoring model works because it's built on shared context. My Clan gets it. Instantly."

Jacob Rowe

Independent CTO · Leeds, UK

"I've built more genuine partnerships in six months here than in six years of conferences."

Mia Donovan

Founder, SaaS · Seattle, USA

"The culture is quietly extraordinary. People show up for each other with zero expectation of return."

Henry Ashcroft

Consultant · Newcastle, AU

"The support I received during a hard business quarter was the most humanising experience of my career."

Zoe Fairbanks

Founder, Media · Auckland, NZ

MasterHeart meets Mastermind · Three levels of real support

A community that grows the human and the business—together.

Each level includes the one before it. Start where you are and upgrade anytime.

“This network’s offerings foster a culture of human compassion and business inspiration combined. It’s literally the only truthful bridge between the two I have ever seen in the marketplace.”

We have three levels of support. Choose the depth that fits where you are right now—no one is ever left behind or pushed too far.

Level 1 — Basic Tribe Membership: Meet the Community

Awaretrepreneur Online Networking

$66 AUD/month VIP$99

First 300 VIP Founders discounted for life on all offerings

A room where you can drop the mask and still talk real numbers. Genuine support and real business opportunity, happening in the same conversation.

Start here. Upgrade to the course or a Mentor7 Clan anytime.

  • Honest conversations—not performative pitching.
  • Breakouts matched by geography, industry, values and life season.
  • Personality and interest profiling for introductions that actually fit.
  • Desktop platform + mobile member app to stay connected between calls.
Join the VIP list →

Level 2 — Premium Tribe Membership: Build the Foundations

Becoming an Awaretrepreneur Foundations Course

$166 AUD/month VIP$299

Includes everything in Level 1 + the 9-month Foundations Course.

Nine months of quiet, powerful inner work that rewires how you lead. Built around our 8 Pillars of Personal & Business Growth—the framework that repairs self-worth, steadies the nervous system and gives you the practical foundations of a business that actually sustains a life.

  • Everything in Level 1 + an extra fortnightly Foundations Course Q&A with the Founders and peers moving through the journey together.
  • Increase self-worth, self-love and identity beyond the business.
  • Improve communication, emotional intelligence and hard conversations.
  • The 8 Pillars—mapping the inner and outer work of building well.
  • Access to ongoing regularly updated Premium Content in our "8 Pillars Wisdom Bank" covering both Personal & Business Development.
  • Unpacked live with other members so it actually integrates.

This course will change your life and your business forever.

“In just 9 months my life has transformed completely and I am now running the business that I have always dreamed of and most importantly the true friendships and business relationship I have gained are with me now forever. I love this community and recommend anyone at any stage of business to do this.”— James Purcell

Level 3 — M7 Membership: Go Deeper in a Mentor7 Clan

Mentor7 Clan - Peer Group Mentoring

$777 AUD/month VIP$999

Includes everything in Levels 1 and 2 + your Mentor7 Clan.

Imagine a Mastermind that meets a MasterHeart—a second family and an elite business advisory board in the same room. Six business owners, one experienced mentor, one confidential two-hour meeting every fortnight. The group that texts you on the hard days and reviews your P&L.

  • Everything in Levels 1 and 2 — plus your dedicated Mentor7 Clan.
  • The personal and the commercial, held in the same conversation.
  • Practical advice from operators who’ve actually done it.
  • Real accountability from people who genuinely have your back.
  • Every call produces a clear personal + business reflection and accountability checklist.

Mentor7 Clan - Peer Group Mentoring

Mentor7 Clans Explainer

Swipe to see Real M7 Stories of Transformation

Book a Mentor7 discovery call →

The first 300 Founding Humans lock in all VIP-list rates for life.

Our Shared Culture

What kind of people will I find in this community?

When you join the Awaretrepreneur Tribe, you are not just joining a network. You are joining a tribe of people who have agreed to live by a shared culture — a vision, a mission, and values that underpin every conversation, connection, and collaboration.

It is rare to find an online group or networking space where people genuinely share the same standards. Here, you will know the kind of people you will find before you even meet them — because these values are what bind us together.

Awaretrepreneur Tribe 8 Core Values: Loving, Humility, Learning, Integrity, Serving, Generosity, Uplifting, Trust

8 Core Values — 4 Actions, 4 Attitudes — that shape every relationship inside the Tribe.

The 8 Pillars Framework

The 8 Pillar Framework that guides how we move through the networking meetings, the Awaretrepreneur Foundations Course, and the Mentor7 Clan Groups.

So we grow as humans and as business owners in a unified way — unlike any other program available. This is the first bridge between personal development and business growth inside a real community.

Health & Self — Personal Pillar 1
Relationship & Family — Personal Pillar 2
Money & Prosperity — Personal Pillar 3
Community & Creativity — Personal Pillar 4
Purpose & Profitability — Business Pillar 1
Sales & Marketing — Business Pillar 2
Team & Systems — Business Pillar 3
Innovation & Legacy — Business Pillar 4

Health & Self

Personal Pillar / 1

Swipe through the 8 Pillars

Built by business owners who needed it too

We created the community we couldn’t find—because we believe no one should have to build a business alone.

"I wanted a place where I could grow my business and be real about what I was going through at the same time. A place where core values and protocols meant I was safe to be honest, to open up, to shed tears and the balance sheet and neither one was ever judged. A place of human compassion not business competition."

— Rich Latimer / Awaretrepreneur

The Tribe has grown privately since 2021, bringing together more than 100 members across four continents.

Rich Latimer

Rich Latimer

Founder

Father, husband, founder of RT Digital and Co-Founder of the Awaretrepreneur movement. For more than 15 years, Rich has helped hundreds of business owners build profitable, purpose-driven ventures by combining strategy, marketing, leadership and innovation with deeper human development. His youth initiative, Awareness Shows, has reached over 80,000 students across Australia, the United States and Brazil, and he spent seven years touring the world as an internationally active musician using creative work to inspire resilience and personal growth. As a men's mentor and facilitator, he brings lived experience in moving from isolation and overwhelm into clarity, accountability and community.

Martyn Hume Cobbe

Martyn Hume Cobbe

Co-Founder

Creative entrepreneur, mentor and elder with more than four decades of experience across design, business, music, family leadership and personal development. After training in Fine Arts and Design, he built and ran a successful interior design business for over 20 years while lecturing at Unitec School of Design in Auckland. He is perhaps best known for co-founding and guiding the rock band Evermore with his three sons, helping shape a project that released platinum-selling albums, multiple number-one singles and toured to millions of people globally. For the past 15 years, Martyn has mentored creative professionals, entrepreneurs and business owners, and co-founded the Awaretrepreneur Tribe to bring these worlds of creativity, family, business and conscious leadership together.

The quiet questions most people don’t ask out loud

Before you join the VIP list.